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Business
A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of all newspapers which you identified for this purpose, send it to the local TV network, the national and international TV channels, depending on its importance and your marketing strategy.
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Most of the times, official press releases are short and power packed with the news and details about the product or service, in order to get the attention of the public to it. A press release acts like a launching pad for any marketing strategy; once the product is launched in the knowledge of the public at large, the marketing campaign can formulate ways and means to complement and build upon the official press releases to keep the image of the product fresh in the minds of the public.
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